Who's Moving Where In Wealth Management? - Guggenheim, Advisor Group

Editorial Staff

3 February 2021

Guggenheim Investments, the global asset management and investment advisory arm of , the network of wealth management firms, has appointed Erinn Ford to the newly-created position of executive vice president, advisor engagement, effective immediately.

Ford, a 30-year veteran of the wealth management industry, is former CEO of Advisor Group subsidiary KMS Financial, and the former president of Cetera Advisors. In her new role, Ford reports to Greg Cornick, Advisor Group's president for advice and wealth management.

Ford will build a team to focus on issues such as tracking a “consistently positive experience” for financial professionals; lead creation of a feedback route between the group's 11,000 affiliated financial professionals and its executive leadership; guide financial professionals in identifying and using Advisor Group's resources; shape new solutions to help financial professionals, and ensure new solutions fit specific business models.

Advisor Group oversees more than $450 billion in client assets.